Beard Watson & Co
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By the early 1920s, Beard Watson had diversified beyond furniture, floor coverings and furnishing fabrics into glassware, china, household linen and kitchenware. A 1938 gift catalogue reveals this large variety of stock. But unlike a number of other Sydney drapers that would eventually become department stores, selling all manner of goods, Beard Watson focused solely on home furnishings.
Beard Watson strove to maintain a high reputation in all aspects of its business. This is shown in advertisements that appeared throughout the 1920s and 30s in The Home, a prestigious magazine for the well-heeled consumer. Beard Watson also supplied furnishings for a number of artist-designed 'modern' rooms at the celebrated 1929 Burdekin House exhibition. An art gallery was added to the store in the 1950s and in the 1960s, Beard Watson was offering customers free expert advice from some of Sydney's leading interior decorators.
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SEARCH THE LIBRARY CATALOGUE
...to look for more Sydney furnishing store catalogues in the
Caroline Simpson Library & Research Collection (CSL&RC).




